About us

TWELVE THEORY is the leading global platform for the luxury Hype beast industry. Our mission is to be the global platform for luxury Street Style, connecting creators, curators and consumers. Founded in 2014 by Jacob Caine for the love of Fashion, and launched in 2015, TWELVE THEORY  began as an e-commerce marketplace for luxury boutiques around the world. Today the TWELVE THEORY marketplace connects customers in over 190 countries with items from more than 50 countries and the world’s best Hype beast brands, boutiques and department stores, delivering a truly unique shopping experience and access to the most extensive selection of Street Style 

OUR MISSION

TWELVE THEORY exists for the love of style. We believe in empowering individuality. Our mission is to be the global platform for luxury Hype beast products, while connecting creators, curators and consumers.